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2014 | Summit Creative Award
WINNER | Bronze in the category of ‘Complete Branding Package’

Media Release - Wells Street campaign receives international award - 10 July 2014

Summit Creative Awards

Frankston business BAT Design has received a prestigious international award for its work on the Council and State Government funded Streetlife program to revitalise one of our most important city streets. As part of the program Council engaged BAT Design, itself located in Wells Street, to develop an identity and brand for the Street, and their outstanding efforts earned them bronze in the category of ‘Complete Branding Package’ for the 2014 Summit Creative Awards (SCA).

These awards recognise and celebrate the creative achievements of small and medium-sized advertising agencies worldwide and this year had more than 5000 entries from 24 countries.Victorian Minister for Small Business Russell Northe said he was delighted the Coalition Government could contribute $20,000 to this project, and the brilliant work of BAT Design was a great example of what the Streetlife program could achieve.The objective of the Streetlife program was to create a “high street” ambience for Wells Street.

“Congratulations to BAT Design. They created a great concept and contributed greatly to the success of the Wells Street program,” Frankston City Mayor Darrel Taylor said. “It built awareness of the mix of retail, food, entertainment, health and beauty currently available and was successful in boosting foot traffic and sales. One of the great successes of this particular program was the commencement of the hugely popular Wells Street Farmers Market.”

BAT Design in consultation with traders came up with “Wells Street Your Welcome” as a brand which has now been rolled out on billboards, street banners, print advertising, a dedicated web site and social media.

“I have no doubt the award-winning work of BAT Design will have a significant role in drawing people to Wells Street, boosting local trade and creating a lively and energetic atmosphere for Frankston,” Liberal Candidate Sean Armistead said.

Tanya Mullens and Andrew Arms of BAT Design said they were excited to be part of this project. “We were honoured to be invited to design the branding for Wells Street as we are passionate about promoting the many great attractions and programs available to visitors and residents of Frankston,” Mrs Mullens said. “So to win an award that is internationally recognised is quite amazing. We thought we would enter the Summit Creative Awards to see how we measure up against other international studios, and to receive Bronze in the Branding category is a great achievement” says Tanya, Creative Director of BAT Design.

The brand can be seen at . The Streetlife program was supported by a $15,000 grant from the State Government. 

End media release.


2013 | Frankston & Mornington Peninsula Excellence in Business Awards 2013
WINNER | Frankston City Council Mayoral Special recognition Award

Receiving our award at the presentation night

Bat Design attended the Frankston & Mornington Peninsula Excellence in Business Awards 2013 Dinner and were honored to receive the Frankston City Council Mayoral Special recognition Award 2013. This award is to recognise our work with Frankston City Council and our continued dedication to the Frankston community by volunteering our services for various projects throughout the years. We thank the people responsible for nominating us for this award, it was a lovely surprise.

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